Whether a product has good sales performance must be tested by the market. In the entire marketing process, packaging plays an extremely important role. It uses its own unique image language to communicate with consumers to influence consumers’ first emotions, and to respond to them when they first see it. The packaged product generates interest. It can both promote success and lead to failure, and the packaging that is not visible will make consumers swept away. With the continuous development and improvement of my country’s market economy, consumers have become increasingly mature and rational, and the market has gradually revealed the characteristics of a "buyer's market". This not only increases the difficulty of product marketing, but also makes packaging design encounter unprecedented The challenge of product packaging drives the consumer psychology of the masses and develops in a more scientific and higher-level direction.
Packaging has become the main behavior of market sales in actual commercial activities, and it inevitably has a close relationship with consumers' psychological activities. As a packaging designer, if you don't understand consumer psychology, you will be blinded. How to attract consumers' attention, how to further stimulate their interest and induce them to adopt the final purchase behavior, this must involve the knowledge of consumer psychology. Therefore, studying consumer psychology and changes is an important part of packaging design. Only by mastering and reasonably using the laws of consumer psychology can we effectively improve the quality of design, increase the added value of goods, and improve sales efficiency.
